Branded keywords generate more

e., “fast food.” It’s a search for a specific product, such as Whopper, Happy Meal, or Kentucky Fried Wings. If you’ve just opened a new business, the odds are that most or all your traffic isn’t branded. That’s OK, as non-branded organic traffic can be effective too. However, as you gain a following, the amount of branded traffic should steadily grow. Some of your branded searches will originate with former customers. Others will come from people who’ve heard of your brand via social media.

Some queries will come from a word-of-mouth recommendation. Branded Cambodia WhatsApp Number Data  vs Non-Branded Keywords in SEO | SEO for Beginners Branded Keywords Unveiled: What Sets Them Apart?  sales than non-branded ones. The fact is that people who specifically search for your goods already know what they want. They’re more likely to convert than those just checking you out for the first or second time. What’s more, tracking branded queries helps you know your audience’s needs.




If you see a particular keyword is very popular, you’ll know what your audience wants or expects from you. You can then focus on that product or start offering it. Why Branded Traffic is a Game-Changer for SEO Google uses various factors to rank a website. One of these is domain authority. If someone searches for your company name, your website home page will top search engine results. If someone searches for a branded keyword, your relevant site pages will be on the first page of the results.