Why is Google ignoring my title tag and meta description

Google may rewrite or ignore title tags and SEO meta descriptions for readability, search intent, or duplication, but optimizing these elements can increase the chances that Google will use them. Portrait of a smiling woman with long hair, transparent background. Sarah Berry SEO Consultant Author block right corner shape October 25, 2023 4 mins. read In the field of search engine optimization (SEO) , Google's ignoring title tags (or meta descriptions) is nothing new. For a variety of reasons, Google is rewriting title tags and meta descriptions, from length to readability to symbols.


Read on to learn more and discover how to best optimize your title tags and meta descriptions! Google and title tags Below you will find information about which title tags Google ignores and how to Australia Phone Number Data optimize them: Why is Google ignoring my title tag? Google ignores title tags for several reasons, including the following: Symbols Title tags that use certain symbols , such as a pipe (|), appear to have a higher chance of being rewritten by Google.




Typically, Google rewrites these title tags or replaces the pipe symbol with a hyphen, especially when the pipe separates the brand name from the title, such as "Title Tag | Brand Name." Search intent Search intent is one of Google's main motivations for not using title tags. When Google sees that the search intent is different from the title tag, the search engine often rewrites these tags to better represent what users are looking for when they search online.