I explained at the beginning, there were

That's how we started creating content ourselves, and through creating content, we took another look at the content that already existed within the company. As a result, it was a good opportunity for us to reaffirm the quality of our service. 3-2-2. Being able to develop a user perspective as a marketer It was also an opportunity to thoroughly develop a user perspective. Personally, this was a big deal. The act of writing a blog has become an effective training for developing a user perspective. Buzz Department style content marketing is completely user-first. This thorough user perspective can be applied not only to blogs but also to other website creation. For example, when creating a website, when the context at the beginning of the page is incorrect, I can now notice that "this context is not from the user's perspective. It is from the company's perspective." 3-3. The results of the initiative can be applied company-wide.

What kind of side effects did you have? As a side effect, it also had a positive impact on recruitment. If you search for Berlitz, the Berlitz blog will always come up. Many of the people who apply for jobs at our company read this blog, so they understand our company well before applying for a job. Isn't this also one of the effects of blogging? The blog Chinese UK Phone Number List is also a great added value for existing students. In the actual field, blogs are used as a tool in addition to regular classes. It also becomes a topic of conversation, so I'm really seeing the benefits of content marketing in a variety of situations. 3-4. Before you know it, your blog has become an indispensable part of your company. ──How has your evaluation within the company changed? He has become a very important figure within the company. In fact, in terms of the number of direct inquiries, there was a gap with our initial goal.



However, from the perspective of the first customer contact, we contribute more than 200 cases per month. 3-4-1. Blogs have become an essential medium, just like train advertisements. Today, the Berlitz blog has become an essential medium for getting to know Berlitz, just like train advertisements. The company's perception has also changed significantly since the beginning. 4. Important things to achieve results with content marketing 4-1. Even one article a week will yield results if the quality of the article is high. ──Please tell us about the frequency of content creation and management structure. At that time, as  two people, myself and an instructor at the Shibuya school, and we were writing one article a week. Originally, I should have increased the pace of article production, but my system was limited to one article a week.