Admitted that in order to sell
Promoting a store or company, it is worth preparing a special offer that will additionally tempt users. Here I will again quote an example from the previous point. Let's imagine that a potential customer visits three websites of foreign companies offering the same thing. Which one will he choose? The one whose offer seems the most accessible, clear and advantageous to him. No modifications to the website/offer Points and actually take us to this point.
Failure to modify the website is the main omission of many companies. The website is usually modified to make it look more modern and meet the current standard of website design. We very rarely modify websites to improve their sales effectiveness. One of our native web analytics gurus recently his online course, he created different versions of the photo retouching website that were displayed to different user segments. This procedure resulted in an increase in conversion of over %. Therefore, instead of adding to the advertising budget acquiring recipients, let's think about how to make them perform a specific action on the website once they are on it. Do you have your own website or online store.
Do you conduct promotional activities and campaigns in several channels - do you have Google Ads campaigns, on Facebook, do you position yourself in organic search results? Would you like to know how many inquiries come from each channel? How much sales does each of them generate? How much does it cost to acquire one customer through a given promotional channel or promotional campaign? The answer to all these questions will be provided by a properly configured conversion tracking system in Google Tag Manager. If you want to receive notifications about my new episodes on YouTube. |