Use internal links (i.e. links to other

Include key notes about your target reader so you can keep them in mind as you write.

Useful resources

Gather useful resources, such as links to rival blog posts or information sources

Internal Linking Ideas

Use internal links (i.e. links to other relevant pages on your site) to encourage users to stick around. And it benefits your SEO.

Assets to include

Gather all the resources you can use in your blog post, such as images, quotes, or statistics.

If you haven't already, analyze similar content that's performing well to find out what search engines want and how you can stand out.

For example, the first Google results for “why 29er mountain japan database bike” are all guides. With sections for the definition, advantages, and history of 29er bikes.

An article titled "29er Mountain Bike Guide"
Choosing a similar blog post format could help you compete.

But to outperform these rivals, you need to add value. To make your guide the best version there is.

If you need help planning different types of blog posts (like how-to guides and list articles), check out our blog post templates . You can also get inspiration from our blog post examples .

If blog SEO is your priority , get recommendations from Semrush's SEO Content Template tool .

The tool analyzes your top 10 competitors in Google results based on your target keywords, location and device.

Provide a variety of suggestions: